The Destination Asia Corporate Profile provides our clients with an overview of the company structure and information on the visionary executives who lead Destination Asia, who deliver the absolute pinnacle of service to our international clientele. Here you will find background information on the Destination Asia Group, including its history and current day services. We also introduce our International Sales Offices and those who are responsible for delivering the services on the ground.
You can download a copy of our Corporate Profile here.
Monique has been in the travel industry since the very beginning of her career, taking on different responsibilities across Asia. First with hotels, then a global representation company, followed by a global hotel chain in a regional capacity, onwards to the B2C, then B2B and finally in the DMC area. She joins Destination Asia from the Destination Management division of Hotelbeds Group where she was Global Sales and Marketing Director based in Bangkok. Prior to the 10 year tenure at Hotelbeds Group where she held various regional positions, Monique was the Director and Head of FIT at Pacific World Network, based in Hong Kong.
“ I was once told words of wisdom about the work of a DMC – Never forget that we are the ones that inspire peoples’ dreams and lasting memories! “
James Reed is the Executive Chairman and a co-founder of Destination Asia. Jim provides support in the overall management of the Destination Asia Group, alongside strategic planning. He works closely with management in each of the 11 destinations to ensure the group is delivering the absolute pinnacle of service to our international clientele. He also regularly consults with Destination Asia’s key customers to ascertain new trends in our varied source markets.
The expansion of the Group from two countries to the now 11 is representative of Jim’s insight into the demand for a truly pan-Asia DMC and a future that includes a broad range of inter-disciplinary market segments, matched with unique products and pioneering online technology.
Nicholas Mulley is the Chief Operating Officer of the Destination Asia Group and was promoted to his current position after serving as the Managing Director of our Greater China operations.
An Australian national, Nicholas graduated from UNSW as a qualified commercial pilot with a Bachelor’s Degree in Aviation. Nicholas became the GM of our Burma company in Rangoon in 2002 and then moved to Vietnam where he was Business Development and Operations Manager until his transfer to Beijing.
Nicholas said: “I have always believed that if you love what you do, you will never work a day in your life. I have been so fortunate to experience living and working in three very different Asian countries and cultures. In Asia, I have an opportunity to do something I love, every day of the week.”
Katie Buxton worked with Destination Asia Group for more than seven years in the position of General Manager (Hong Kong) before assuming the role of Global Director of Sales. An Australian national, Katie provides leadership and strategic direction for Destination Asia’s worldwide sales network. In addition to her management and customer service capability, Katie possesses excellent communication skills and an extensive track record of developing initiatives to increase market share.
“Every day is different and poses a new challenge to relish. I am fortunate to work with all our valued clients and partners in our overseas markets – and have had the opportunity to travel extensively through the stunning continent of Asia.”
Jirawan (Aey), has been a key member of Destination Asia Group since joining the company in 2015 as Chief Financial Officer. Graduating with an MBA from Loyola University in Chicago, Aey has business acumen in the fields of banking, hospitality and the travel sector. With over 15 years’ experience in finance and accounting and 7 years of practice in a regional finance role, Aey has been instrumental in driving forward our finance team from the head officein Bangkok.
“Working in travel has enabled me to not only see more of the world, but also meet many talented people from different cultures and backgrounds – which can provide a nice break from focusing on numbers!”